The partnership was announced at the department store’s flagship Sydney store.
Myer has signed a three-year deal as the exclusive fashion and retail partner of the Sydney Gay and Lesbian Mardi Gras.
As a partner and major sponsor, Myer aims to showcase its commitment to diversity and inclusion in the workplace and broader community.
Myer CEO Richard Umbers and Sydney Gay and Lesbian Mardi Gras CEO Terese Casu announced the partnership at Myer’s Sydney city store alongside designer and marriage equality advocate Jayson Brundson and local Mardi Gras performers and dancers.
Umbers told Fairfax the department store was unfazed by any potential backlash from more conservative shoppers and said the partnership reflects the views of many of the company’s team members.
Sydney Gay and Lesbian Mardi Gras CEO Terese Casu, Myer CEO Richard Umbers and designer Jayson Brundson launched the event alongside local performers.
“Fashion and retail has always been considered a ‘safe place’ for the LGBTQI community—not only accepting, but celebrating creativity and the contribution to the industry,” he said.
“Myer employs thousands of team members and works with hundreds of suppliers across Australia, and our people come from a diverse mix of cultures, religions and sexual orientations. We respect them all.”
Now in its 40th year, Mardi Gras organisers say the event will be bigger, better and more fabulous than ever as it reflects on four decades of evolution. The festival kicks off on Friday 16 February with 17 days of events, culminating with the parade on Saturday 3 March.
The department store has a range of activities planned for the event, and said its Sydney City and Bondi stores will feature prominently in celebrations.