A team of ex-journalists and communications specialists are offering Melbourne organisations a lifeline of support with ‘pay what you can’ crisis media support.

Taking the lead from across the Tasman, Australian communications agency, Good Talent Media, are basing their goodwill payment model on the Maori tradition of koha, around the concept of reciprocity, or gift-giving, to support one’s fellow community.

Staffed by former journalists, Good Talent Media helps Australian and international clients manage their reputation, helping them conduct audits and guiding them with effective crisis media responses through social, digital, and traditional media platforms. Now, the team has pivoted by offering a complimentary crisis media hotline.

Good Talent Media director, Tony Nicholls said it is a “confusing, uncertain and overwhelming time” for organisations.

“COVID-19 has thrown companies into a whirlwind and we are taking this opportunity to give something back to the community, showing organisations how effective crisis communications can be in reversing negative publicity into trust and confidence,” he said.

“Having a crisis communications plan is like having insurance for your brand; you wouldn’t drive a car without insurance, so why risk the reputation of your company?”

Organisations in need of crisis communications support can contact Good Talent Media’s crisis hotline on 1300 258 995 and receive a complimentary consultation with an experienced communications professional.

“Our crisis media hotline is open to all companies and organisations across every sector, absolutely free of charge and with no strings attached,” Nicholls added.

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