App commerce platform, Poq has joined forces with international digital commerce consultancy, Tryzens as its strategic implementation partner to bring leading shopping app technology to the Australian and New Zealand retail markets.

Recent Nielsen research found that 85% of smartphone usage is in-app, equating to around an hour per day in Australia, with consumers using 36 apps per month on average.

Poq is a Software-as-a-Service platform that empowers global retailers and brands to create fully customised native apps. Some of its clients include Missguided, Oh Polly, PrettyLlttleThing, FeelUnique and the Cotton On Group.

“Tryzens’ expertise in delivering best-of-breed ecommerce solutions and strategies is unrivalled and coupled with the power of the Poq app commerce platform, will be a winning combination for retailers in the market,” Poq CEO, Oyvind Henriksen said.

“Our focus on offering app commerce to brands, retailers and manufacturers is to meet clear demand for more engaging, personalised content and rich shopping experiences of the Australian and New Zealand consumer markets,” Tryzens CEO Andy Burton added.

“We have built our business with a close commitment to the partnerships with our clients and supporting their digital strategies. Partnering with Poq was a great opportunity to extend our service offering, providing a full suite of omnichannel services for retailers.

“Poq provides tangible value and results to the retailers and brands it works with and we are excited to be launching app commerce in Australia together.”

Poq and Tryzens will be hosting launch events in Sydney and Melbourne during November 2019.