Hundreds of designers flocked to Sydney this week for Sydney’s biggest designer fashion show, where Amazon showcased an exclusive pop-up.

As the official sponsor of Mercedes-Benz Fashion Week (MBFWA), e-commerce giant Amazon featured a unique installation showcasing the retailer’s selection of local fashion.

The activation gives guests the opportunities to immerse themselves in Amazon’s selection of fashion.

It includes four interactive windows where visitors can explore Amazon’s Travel range, a Bonds jungle and an immersive resort-style changing room.

The activation at MBFWA

The MBFWA, which takes place from the 12th to 18th May at Carriageworks, Sydney, is one of the biggest fashion events in Australia.

Angela Langmann, Head of Amazon Fashion said the activation follows the launch of millions of fashion products on Amazon Australia.

“We launched just over one year ago and we already have tens of millions of products across clothing, shoes and accessories from over 1000 brands – with these numbers growing every day,” she said.

“We are really excited to be a part of the Mercedes Benz Fashion Week, alongside established and emerging brands.”