Leading provider of Experience Intelligence (XI), InMoment and Australian customer experience industry leaders, MaritzCX have entered a merger agreement to create the world’s largest enterprise CX technology company.


MaritzCX is a subsidiary of Maritz Holdings with clients including Medibank, Foxtel, Australia Post, Rest Super, BNZ, Spark NZ and Jax Tyres.


The combined company will support over 2,000 leading brands with a global team of 1,500 employees located in 20 offices spanning North America, Europe, and Asia.


Backed by Chicago-based private equity firm, Madison Dearborn Partners, the combined company’s clients is comprised of over 50% of Fortune 500 companies; 90% of the world’s automotive companies; eight out of 10 of the leading banks; four of the top five Australian insurers; nearly 20% of the top 50 retailers and 40% of the top hospitality companies.


InMoment CEO Andrew Joiner said as consumer expectations continue to rise, it is imperative for businesses to have an experience program that can continuously monitor, understand, analyse and improve the total customer experience with true agility.


“We are bringing together two world-class companies that will deliver a truly unique value to our clients in their ongoing quest to win over customers. I couldn’t be more excited about our future as we bring together these two amazing companies to redefine ‘what’s possible’ in our industry–meeting clients where they are today and innovating together to create the future.”


MaritzCX APAC managing director, David Blakers added, “As the CX industry evolves, delivering high-impact programs as an integral component of business strategy becomes the competitive differentiator for growing companies in the region. We are excited to combine the award-winning MaritzCX partnership and customer success model with InMoment’s industry leading experience intelligence platform to create a truly unique solution to evolve our client’s CX capability.


“This ground-breaking offering will enable our clients to easily identify actionable insights, design and create better customer experiences, increase program engagement and demonstrate tangible value back to the business.”


Andrew Joiner will lead the combined organisation as CEO, and John Lewis will continue to chair the board of directors. It is expected MaritzCX will operate as MaritzCX, an InMoment company, for a period of time.


Clients of both companies will have access to enhanced technical functionality while maintaining continuity with existing programs. The transaction is expected to close in early March 2020.