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Harris Scarfe tops discount department store customer satisfaction survey

Harris Scarfe has scored a customer satisfaction rating of 91% in September, according to new research from Roy Morgan, putting it ahead of rivals Kmart and Best & Less, both on 89%, as well as Big W and Costco on 88%.

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Harris Scarfe experienced the biggest improvement among the discount department stores, up 5%, followed by Best & Less which was up 3%. Big W improved 1% while both Kmart and Costco were unchanged compared to one year ago.

The latest victory for Harris Scarfe continues a run of monthly wins that puts the retailer in prime position to claim the year’s overall award for the first time since 2015.

Roy Morgan CEO, Michele Levine said, “In an increasingly competitive environment, with intense competition on price and service from online retailers, maintain a high level of customer satisfaction and building a reputation of trust is key.”

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