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H & M backs sustainable retailing in Australia-first outlet

Swedish fashion giant H & M will be launching its first-ever Australian outlet store, which will showcase its sustainable garment collecting initiative.

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The global fashion icon will open its first Australian Factory Outlet at Liverpool’s Fashion Spree on Thursday 16th August, just years after the first H & M was opened in Melbourne.

The store will span 345sqm and will include H & M’s garment collecting initiative, in which customers can recycle garments to support the sustainable reuse of fabric.

The announcement is a win for sustainability, with customers able to drop off old clothing or fabric, of any brand or in any condition, to the store in exchange for a voucher towards a new purchase.

“We are excited to be welcoming this iconic global brand to Fashion Spree. This will be a must-visit for Sydney’s fashionistas,” said Felicity Kendall, Fashion Spree’s Senior Marketing Manager.

H&M’s business concept is based on offering affordable and quality fashion in the most sustainable way. Since opening in 1947, H&M has become one of the world’s leading fashion companies.

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