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German supermarket chain to open in Australia

 

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German supermarket giant Kaufland is set to shake up the already competitive Australian supermarket sector by announcing its flagship store in Adelaide.

Kaufland, a warehouse-style supermarket chain that is part of the world’s fourth-largest grocery conglomerate, has paid $25 million for a site in the Adelaide suburb of Forestville.

The 20,000 square metre store will be four times bigger than Coles and Woolworths stores and will stock around 60,000 products.

Known as a cross between a supermarket and Kmart, Kaufland stocks everything from food to car supplies.

Kaufland

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According to The Age, the retailer, controlled by the giant Schwarz Group in Germany, had been looking at sites in Australia for more than a year.

The 36,000 square metre site in Adelaide was owned by the Le Cornu family who used it for their furniture business which they sold to ASX-listed Fantastic Holdings in 2008.

This story originally appeared in FMCG Business.

 

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