Ebay Australia has made its first move into loyalty rewards, partnering with Flybuys to open the popular points program up to shoppers on its marketplace.
From today, Ebay users can link their account to Flybuys to being collecting 1 point for every $2 spent on eligible items across ebay.com.au.
The deal is Ebay’s first move into loyalty rewards and chief marketing officer Julie Nestor said it was a “no-brainer” to partner with Flybuys, which is used by more than 60 per cent of Australian households.
It is the biggest expansion to Flybuys since Velocity frequent flyer came on board in 2016.
“We know Aussies love rewards points, and at Ebay innovation is the focus for our connected community,” said Nestor.
“It was a no-brainer to partner with Flybuys to achieve this as we continue to evolve our own platform in order to stay the number one online retail choice in Australia.”
Benefits for small businesses selling on eBay
Nestor said the partnership will expose smaller retailers selling on Ebay to millions of active Flybuys members across the country.
Research by Ebay found that while 62 per cent of small business retailers believe a rewards program would help their business compete with larger players, 71 per cent felt a loyalty scheme would be too expensive to setup and run.
“We have listened to our small business community, who say that loyalty programs are something they would like to engage in but don’t have access to, which is where the power of the Ebay platform comes in,” said Nestor.
“This partnership opens our small business retailers up to millions of active Flybuys members and, on the flip side, creates a simple avenue for the millions of ebay.com.au users to join the Flybuys program and collect Flybuys points on their regular online Ebay spending to redeem on thousands of rewards on offer.”
The research also found 72 per cent of Ebay sellers believe a rewards program would help attract new customers, and 67 per cent said it would likely increase customer spend at their store.