World-leading customer data science company, dunnhumby has partnered with Foodstuffs North Island. This is dunnhumby’s first customer in Australia and New Zealand since its expansion into the ANZ region in 2018.

As part of the partnership, dunnhumby will equip Foodstuffs North Island with world-leading tools for a 360-view of its customers and a deep-dive into where they get their inspiration, how they create a shopping list and the drivers influencing their buying decisions, to build simple, engaging and rewarding experiences.

The New Zealand owned grocer will gain insights from dunnhumby’s data analytics and intelligence to take their customer retail experience to new levels. Foodstuffs North Island will also be one of the first retailers in the APAC region to utilise dunnhumby’s pricing and promotional tools.

New Zealand shoppers have grown used to buying products on promotion, which has driven industry behaviour focusing on product rather than making use of data to meet customer needs in store and online.

Foodstuffs North Island CEO, Chris Quin said the grocer is putting the customer at the centre of every decision in more than 400 stores and online in the North Island.

“There has been a seismic shift in the digital expectations of our New World, PAK’nSAVE and Four Square customers, whether shopping online or in store. dunnhumby has a unique capability in this space and we’re looking forward to working with them to make our data work harder regardless of the platform.”

dunnhumby ANZ managing director, Kylie Gleeson-Long added, “We are thrilled to be working with Foodstuffs North Island. The fact both businesses are so customer-driven, means the partnership makes even more sense. We look forward to a long-lasting relationship to drive real change in the market for a better customer experience.”