Parcel delivery service, CouriersPlease (CP) has partnered with Melbourne start-up GoFetch to offer its customers on-demand delivery across Sydney, Melbourne and Brisbane.

Its partnership with the point-to-point, on-demand delivery service app will complement the existing ‘Hub and Spoke’ model, where parcels are serviced by CP’s network of franchisees and service providers.

GoFetch operates a crowdsourced platform which connects customers needing urgent deliveries to its community of fetchers’, who collect and deliver under two hours within the same city.

CP will utilise GoFetch fetchers to offer a point-to-point delivery service to its customer database of businesses and consumers. Customers can have items delivered to their door at any time, with full transparency of the delivery journey via GPS tracking on the CP web app.

Customers using the service via the CP portal have access to exclusive rates. There is also a live chat function within the app allowing customers to contact their fetcher directly about any changes to their delivery whilst in transit.

GoFetch CEO, Blair Smith said the partnership with CouriersPlease marks a step-change for GoFetch in that demand for its peer-to-peer platform will experience a steady stream of orders with fewer fluctuations. “It’s a win-win for both companies.  CP will usher in a new level of last-mile transparency and access to fulfil urgent, short-distance jobs, and GoFetch will experience more consistent demand, higher job volumes and geographical expansion,” he said.

“CouriersPlease has shown tremendous foresight in acknowledging that the future of deliveries will be digital. The emerging i-conomy demands an instant and traceable delivery type so a partnership such as this one makes sense. Working with CP will complement our services at GoFetch, rather than be a direct competitor in deliveries,” Smith said.