Two thirds (66%) of Australian consumers who have shopped Black Friday and Cyber Monday sales are increasing the volume of their orders each year, according to new research from parcel delivery service, CouriersPlease (CP).
Further, 75 per cent said the sales get better each year, made up of 33 per cent who say the discounts are generally bigger each year, 21 per cent find better items on sale, and 21 per cent say more items are on sale during these events each year.
Just one-in-three Australian consumers have shopped Black Friday and Cyber Monday sales but CP found that under 30s take advantage of the sales more than any other age group. More than half (58 per cent) of under 30s have purchased items during these shopping events, compared with just 32 per cent of those in their 40s, 25 per cent in their 50s, and only 10 per cent of over-60s.
Younger age groups are also spending more. Among 18-29-year-olds who have shopped the two events, 72 per cent have been spending more in the last two years. This percentage decreases further the older the age group, down to 58 per cent of over-60s.
When comparing shoppers across the States, CP found that more WA residents (44 per cent) have shopped during Black Friday and Cyber Monday than those in any other State, while ACT sees the least amount of shoppers during these events, at 25 per cent. Meanwhile, Victorian residents fall just under the national average, at 32 per cent.
CP spokesperson Jessica Ip expects Black Friday and Cyber Monday to attract an even higher volume of sales this year, as the events take place a week later than in 2018. This year, Black Friday falls on 29 November and Cyber Monday on 2 December.
“This will result in the events coinciding with the Christmas shopping period. We anticipate that astute shoppers will wait until these global events to save on their Christmas shopping.
“In the week following Black Friday and Cyber Monday from 2016 to 2017 to 2018, we have seen an 8-10 per cent increase in parcel delivery volumes. As these global shopping events gain more traction locally, with more retailers offering better discounts and products both online and in-store, we expect these sales will grow from strength to strength each year.”
CP surveyed a nationally representative panel of 1,021 Australians who shopped online at least once in the previous three months.