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Consumers demand more in-store mobile technology

More than two-thirds (67%) of consumers perceive mobile technology as the most effective way to provide a faster shopping experience, a new state of mobility report by IoT management solutions provider, SOTI, has shown.

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Further, 76% of consumers want in-store staff to use mobile devices to provide a better in-store experience and nearly half of consumers (47%) believe self-checkout improves the experience, while 32% are unwilling to sacrifice personal data security.

Other key insights from the ‘From Bricks to Clicks: Navigating the Retail Revolution’ report included 31% of consumers being comfortable with emerging delivery methods such as delivery drones and 27% with the idea of autonomous vehicle delivery.

SOTI vice president – product strategy, Shash Anand said retailers need to implement modern strategies to stay relevant and wake up to the fact that consumers want mobile and IoT technologies that enhance and personalise the shopping experience. “Retailers must integrate these business-critical technologies into their business to deliver speed, convenience and customisation that employees and customers expect.”

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