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Amazon launches 30-hour fashion capsule concept

Amazon Fashion is experimenting with a new on-demand fashion concept, partnering with influencers to make a range of exclusive designs available for 30 hours only.

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The retailer’s latest concept, dubbed The Drop, will see members given exclusive access to limited-edition street-style inspired collections designed by a changing roster of influencers from across the globe.

The exclusive offering will see hundreds of Amazon members from across the world offered fresh new fashion designs for just over a day, which can be purchased online or via the Amazon App.

The collaboration will see the retailer partner with influencers like Emi Suzuki, Sierra Furtado and Leonie Hanne to allow them to style fashion collections with a specific focus on street-style fashion.

The new concept will also coincide with the launch of Staples by the Drop, a collection of wardrobe staples which compliment the influencer-designed collections.

The concept’s first offering launched on Thursday.

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