From Mon Purse to Amazon, it’s a trend we’re seeing more and more: online retailers moving into bricks-and mortar.
Catch Group is the latest to join the real world movement, announcing it will establish a physical presence by the end of the year.
“We believe the Catch retail store will have a better offer than other mixed and specialist retailers both from a merchandising and pricing perspective,” said Catch Group CEO Nati Harpaz.
The store will carry around 3,000 to 4,000 products across multiple categories, including the relaunched Pumpkin Patch brand.
Harpaz said moving offline is a “natural extension” for the brand, and will help the company to attract new customers.
“Online retail still represents a small percentage of overall retail sales. Having a physical space is still the best way to acquire new customers and then, over time, migrate them to our online stores,” he said.
“In our view, there is no online or offline, it’s just one retail, as as such, it’s important to be where our customers are and provide them with the choice to shop where and when they want,” he said.
“Whether that is online, on a mobile device via our apps, or in store.”
Catch, previously Catch of the Day, will also introduce a range of delivery options including click and collect, and shop in-store with home delivery.
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