Bazaarvoice has introduced three new capabilities powered by Bazaarvoice HarmonyAI, the intelligent engine fuelling the company’s current and upcoming AI-driven capabilities.
New HarmonyAI-enhanced capabilities within Bazaarvoice products include Creator Discovery in the affable creator marketing solution,whichhelps social media and marketing teams find the right creators to work with when they enter text, images, or mood-boards into a search query. AI then analyses it, recommending creators that fit their requirements.
Photo Captions for Instagram for Social Commerce enables social media managers to create photo captions and hashtags for brand-owned social posts easier and faster. AI analyses not only product tags and captions from the brand’s posts, but also the photos in those posts. It then automatically generates highly personalised photo captions that match the brand’s tone and voice.
Content Coach for Influenster community members and campaignshelps guide Bazaarvoice’s Influenster community of over 8.5 million global members to create higher-quality content through AI-powered suggestions on review topics and gamifying the review-writing experience. The large community that Bazaarvoice taps into helps train these AI models quickly by providing a wealth of data to power greater accuracy and more helpful guidance.
Bazaarvoice HarmonyAI was developed with brands, retailers, shoppers, and consumers in mind. It enhances the shopping experience by leveraging billions of data points to deliver relevant content to consumers effectively. In addition, it enables brands and retailers to allocate more time to other priorities by automating certain tasks through AI-driven solutions.
“At Bazaarvoice, we’ve spent almost two decades compiling the largest dataset of shopper content imaginable, making our HarmonyAI engine the most intelligent AI in the space,” Bazaarvoice senior vice president of product, Marissa Jones said.
“Our AI-powered capabilities give our clients time back, allowing them to work smarter, have smoother cross-functional collaboration, uncover actionable insights, and increase sales. Our goal is to harmonise our customers’ tech stack and support seamless omnichannel shopping experiences to help brands and retailers achieve accelerated performance without compromising brand trust or safety.”