Bazaarvoice has launched the Influenster app, home of a global community of seven million shoppers looking to discover new products and share their authentic experiences. With its proprietary personalisation algorithm, the app matches shoppers with brands seeking honest feedback on their products through authentic reviews, photos, and videos.
With an ultra-personalised in-app feed, members can discover brands and products, and learn more through the experiences shared by other shoppers on the platform. Brands can segment and target audiences via first-party data to drive incentivised word-of-mouth marketing, while reducing costs of customer acquisition and content production.
Bazaarvoice CEO, Keith Nealon said, “As retail becomes more consumer-driven, shoppers find what they’re looking for through the power of peer-to-peer exchange, which includes user-generated content (UGC), like ratings, reviews, photos and videos.
“We’re leading the industry forward with the new Influenster app, creating a global space where consumers can share their thoughts, questions, experiences, and pictures of their favorite brands and products.”
Bazaarvoice general manager of content acquisition services, Colby Smith added, “In today’s retail landscape where consumer-to-consumer marketing reigns supreme, consumer communities are key because that’s where trusted recommendations are made.
“According to our research, 78% of shoppers say the number one most influential factor in driving purchase decisions is an authentic review from another shopper. The Influenster community drives real connectivity between consumers, as well as between consumers and brands.”