The importance of analytics to retailers has always been invaluable and more and more business stakeholders are pushing for business insights from big data.
Gaining the trust of customers is a difficult task. This is particularly even more difficult now that the shopping process power has shifted from the retailer to the consumer.
Toshiba Tec has sealed the deal with IBM, acquiring IBM’s Retail Store Solutions business.
It's evident that online is changing the way consumers are shopping. But relative to some other developed economies, the e-commerce market in Australia is still a fairly young one, according to a report from IBM.
Trust was the key theme highlighted in IBM’s 2012 Smarter Consumer Study, which looks at the purchasing trends, habits and expectations of more than 28,000 consumers globally.
Retail Doctor Group, Coles and IBM gave advice on how to predict consumer behaviour and how to win shoppers' hearts, minds and wallets back.
As part of this new partnership, IBM will develop an develop an end-to-end multi-channel e-commerce platform for the department store retailer across its physical stores, its online stores and mobile devices.
Convenience store franchise 7-Eleven will use IBM systems and storage infrastructure to help the rapid transformation of the business.
A new IBM survey reveals that technology is giving shoppers a new source of power, pushing retailers to engage them more directly via personalised promotions and offerings.