Australians are entering the 2025 festive season with bigger Christmas budgets but a stronger focus on value, according to new research by global data and insights company Pureprofile.
The report shows that 78 per cent of Australians are adjusting their holiday spending to stretch their budgets, up from 67 per cent last year, with more than half planning to shop during Black Friday and Cyber Monday sales.
On average, Australians expect to spend $491 on gifts and $506 on food and drinks, both higher than in 2024, while debit card use has risen to 56 per cent as credit card use declines.
“Australians are heading into Christmas spending with a blend of practicality and cautious optimism,” said Martin Filz, CEO of Pureprofile.
“A shift from credit card to debit card use signals a strong intent to celebrate within tighter financial control, and more creativity in utilising budgets underscores our resolve in keeping with traditions albeit challenging financial circumstances.”
Gift cards and money remain the most desired gifts, but interest in higher-value items such as technology and jewellery is growing. Australians are also turning toward experiences, with 26 per cent planning to give or receive holidays, concert tickets or spa days, while nearly half intend to travel during the festive season.
The study also found that saving money remains the top resolution for 2026, with 56% of respondents aiming to increase savings, followed by health, fitness and family goals.