Denim, lace and animal print have emerged as the dominant fashion forces among women in 2025, according to Mys Tyler’s inaugural Trend Report.
The study analysed behaviour from more than 650,000 shoppers, 2,100 creators, 6,000 brands and 60,000 outfits.
Jeans were the most tagged wardrobe staple of the year, lace led statement materials and animal print topped patterns, with pink continuing as the most popular chromatic colour.
“We’re calling 2025 the Year of Juxtaposition. Users embraced a daring collision of textures, patterns, colours, and materials. Sometimes bold and maximalist, other times simple yet effortlessly uplifting. There was a playfulness to 2025 that I hope carries into 2026,” said Sarah Neill, founder of Mys Tyler.
Despite mainstream hype for barrel jeans, users leaned toward relaxed silhouettes.
“Barrel jeans have dominated mainstream media in 2025, yet only a small fraction of users wear them regularly. We definitely noticed a trend toward baggy, wide-legged, and embellished jeans,” said Neill.
Maxi dresses and mini skirts followed denim as the top tagged wardrobe items, while blazers saw a decline in favour of leather jackets, cardigans and sweatshirts.
Meanwhile, animal print led across generations, with florals and stripes also prominent.
“Animal print is on the rise and the biggest print taking over the Mys Tyler feed this year. We’re often seeing it paired with black, or up against bright clashing wardrobe staples for a maximalist look,” said Neill.
The study also found that texture preference skewed bold, with lace, double denim and mesh dominating.
“We are obsessed with the playful use of materials this year, which injected drama and edginess into so many outfits on the app. Lace, double denim and mesh were the three leaders,” said Neill.
In addition, Neill pointed out that pink was its most tagged chromatic colour of the year, while black and white continue to remain the dominant tones overall.
The report forecasts continued growth in vintage, graphic tees, cardigans, vests and geometric prints in 2026, alongside a decline in off-the-shoulder, monochrome and high-waisted styles.
“This year we’ve seen a really big influx of users wearing more vintage items in their content, which correlates with the rise of sustainable fashion and conscious consumerism. We expect to see this continue in 2026,” said Neill.
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