By Sebastian Pedavoli, Co-founder and Creative Director at Proxima
Last year, Apple released (arguably) one of the most advanced media streamers on the market — the fourth generation Apple TV. New capabilities included Siri, a more versatile Bluetooth remote, and the ability to search for content across multiple streaming services from Netflix to Spotify.
However, probably the biggest advancement was the arrival of an Apple TV App Store and the opening of the platform to developers. While the latter may not mean much to the everyday consumer, using an Apple TV in their lounge to watch the latest HBO series, it finally opens itself up to potential as an enterprise device.