Global leader in social media management, Hootsuite and leading consumer intelligence company, Talkwalker have released the Brand Love 2022 report, highlighting the most loved brands globally.
The report named Asics as the most loved brand, followed by Illy in second place and Colourbar Cosmetics ranking third, highlighting an increased focus on sustainability with a particular focus on the impact of brands from a social, economic and environmental level.
Asics partnered with One Tree Planted in April 2022 to plant one tree for every dollar spent on asics.com, family-run coffee business, Illy is working towards eliminating its carbon footprint by 2023 and Colourbar Cosmetics has an ISO certification and Clean Beauty Promise.
Brands are measured against a Brand Love Index built on three critical scores for managing brand love – passion, trust and consumer satisfaction score (CSAT) – calculated by analysing over 2.6 billion conversations across social media, news, blogs and reviews.
Hootsuite chief marketing officer, Maggie Lower said, “As a marketer, if the past two years have taught us anything, it’s that the traditional ways of advertising have changed drastically. Brands who put authenticity and courageous creativity at the centre of their marketing strategies are the ones who generate the most brand love.
Talkwalker chief marketing officer, Elena Melnikova commented, “This is the third consecutive year that Talkwalker has developed the Brand Love report and each year we reveal a clear picture of what’s driving consumer passion. Consumer priorities, values and behaviours change constantly, and only those brands that are close to their consumers foresee these changes and adapt.”