Leading data connectivity platform, LiveRamp has expanded its partnership with global food retailer, Carrefour to enable safe and simple data collaboration for retailers, consumer packaged goods (CPGs) brands and Carrefour partners on a global scale through LiveRamp’s Safe Haven.

Safe Haven is currently available in the US, UK, France, China, Japan and Australia, and with the launch of Carrefour’s new business unit, Carrefour Links, it is expanding to Spain, Italy, Belgium, Poland, Romania, Argentina, Brazil and Taiwan.

According to Carrefour Group executive director for ecommerce, data and digital transformation, Elodie Perthuisot, LiveRamp will help accelerate its transformation into an industry-leading data-driven retailer.

“We are delivering great value by working more collaboratively with our CPG and retail supply partners with Carrefour Links. We are excited by our partnership with LiveRamp, working together to deliver robust new consumer insights and capabilities to hundreds of our CPG partners,” she said.

Through Carrefour Links, Safe Haven enables Carrefour to deliver deeper insights and analytics via packaged reports that provide insights into campaign performance, category management and shopper analytics; omnichannel activation using Carrefour data and assets; and better measurement for CPGs to understand the impact of marketing activities on sales utilising retail data.

LiveRamp president, Warren Jenson said data is transforming the customer experience globally and Carrefour is at the forefront of this trend with its Carrefour Links platform.

“With LiveRamp Safe Haven, brands and their partners can now safely collaborate to deliver better customer experiences and drive business outcomes. We are proud to enable this ground-breaking capability for Carrefour across its CPG partner network and in over nine countries,” he said.

“Safe Haven is enabling clients to collaborate across clouds, partners and borders to drive innovation, deliver better customer experiences and achieve competitive advantage.”