QIC Real Estate has introduced its Autumn/Winter 22 fashion campaign, My Style My Way, encouraging customers to embrace individuality this season.
Launching across five of QIC’s largest shopping centres in Melbourne, Sydney, Canberra and the Gold Coast, the My Style My Way campaign is based on the simple premise that fashion is whatever you want it to be.
Led by Australian journalist and television presenter, Brooke Boney, the two-month integrated campaign is built on the insight that customers are rediscovering their own style as they navigate a new way of life.
QIC Real Estate head of marketing, Bronwyn Cooper said, “Following a challenging two years, customer sentiment has shifted, as people change their priorities and are looking to reconnect, refresh, and experience life’s moments through a new lens.
“The My Style My Way campaign aims to empower Australians to come together, shop, and celebrate themselves and each other as we head towards a brighter future together. We are excited to partner with three local personalities all renowned for their personal and unique style, and we’re expecting strong interaction and engagement from our customers.
Executed via a suite of digital content and calendar of free and ticketed in-centre events, the Autumn/Winter campaign also features ex- Australian cricketer Lee Carseldine and fitness icon Brooke Jowett. Together with Brooke Boney, they will host exclusive events to inspire customers to embrace their fashion individuality and provide guidance on their top looks for the season.