Leading provider of products to develop, deploy and manage business apps, Progress, has released a SaaS analytics, personalisation and optimisation system, Progress Sitefinity Insight with new digital marketing capabilities designed to help marketers adapt and pivot in the ‘new norm’.

Progress Sitefinity Insight bridges data gaps by providing marketers with access to real-time data and analytical insights for tailored campaigns that can be adjusted based on audience behaviour to quickly engage and convert prospects into customers.

New capabilities and features include comprehensive conversion attribution modelling to automatically discover interactions that have had the most impact on conversions and KPIs; advanced lead scoring rules to target the right leads at the right time; modernised audience intelligence to identify the most effective topics and touchpoints and detailed video performance tracking for users to identify what makes their video content stand out.

Fully integrated with the Progress Sitefinity Digital Experience Platform (DXP), it offers a cloud-enabled, scalable architecture that delivers market-leading usability, freeing IT from managing the infrastructure.

Recent Progress research found that nearly 70% of business leaders struggle to address rising digital experience expectations and to deliver engaging, seamless experiences.

“Business leaders need the right technology with low complexity, cost and resources. Progress is the right partner on this journey, providing ease of use, the power of data and speed, as well as personalisation in the hands of marketers and IT,” Progress senior vice president for core products, John Ainsworth said.

Progress has also enhanced its enterprise-grade Platform as a Service (PaaS), Progress Sitefinity Cloud for managing digital experience and improving operational efficiency. This allows site administrators to list, add, remove and configure domains across available environments.

Sitefinity Cloud empowers organisational scale, eliminates the need for infrastructure management and integrates Microsoft Azure services. Using Sitefinity Insight, organisations can streamline digital analysis and content optimisation to easily enhance marketing effectiveness.