In episode 20 of the Retailbiz Podcast, we speak to Justin Theng, head of customer analytics at SAS about the changing marketing landscape and the power of Artificial Intelligence.

He discusses the ongoing importance of customer analytics as consumers return to physical stores and expect digital experiences such as Augmented Reality, as well as the use of geofencing to deliver more personalised offers.

Justin also explains why businesses need to let AI make connections and decisions on the customer journey. However, it’s crucial that marketers can provide a narrative around the data.