Pinterest has developed a dedicated First Nations shop that showcases the wares of Indigenous-owned businesses, in recognition of NAIDOC Week, which celebrates the history, culture and achievements of Aboriginal and Torres Strait Islander peoples.

The First Nations Shop is designed to raise awareness and drive revenue to Indigenous companies, while helping Pinners turn inspiration into action.

During NAIDOC Week, Aboriginal and Torres Strait Islander creators, businesses and artists are sharing their stories on Pinterest and Pinterest is showcasing Indigenous creators and businesses. 

The theme of NAIDOC Week 2022 is Get Up! Stand Up! Show Up! and Pinterest creators are showing what it means to them, whether they identify as part of the Indigenous community or they’re passionate about allyship.

Contemporary Gudjani/Wakaja artist and winner of the prestigious national NAIDOC poster competition for 2022, Ryhia Dank, is sharing content on Pinterest in July about her inspiration for her winning poster design and the meaning behind it. Her artworks also feature within Pinterest’s First Nations shopping spotlight.

Pinterest country manager for Australia and New Zealand, Melinda Petrunoff said,“Pinterest is committed to creating a positive, inclusive place on the internet, and that includes our indigenous communities NAIDOC Week is a fantastic time to celebrate Aboriginal culture and its contribution to Australia’s diverse cultural make-up. We are thrilled to showcase the incredible creativity of our Aboriginal community through our first-ever First Nations store.”

Clothing The Gaps founder, Laura Thompson (Gunditjmara) commented, “We are so excited to be featured as part of Pinterest’s First Nations store. As an Aboriginal social enterprise, it’s wonderful to see Pinterest providing a platform for collaboration, inspiration and brand exposure for Indigenous products. We encourage people to #BuyBlak and having a dedicated space to promote what we do to a wide audience on Pinterest is a helpful initiative.”