Wonderland by Myer


Wonderland by Myer has taken home three prizes at the annual Shop! Global Awards, announced at the GlobalShop expo in Chicago.

The awards recognise excellence in point of purchase retail displays, activations, visual merchandising and store design.

Wonderland by Myer was designed by IdeaWorks by Y&R and Active Display Group, and was awarded the top prize in three categories: department store design; mass merchants, non-food, permanent; and category management.

The global recognition comes after the concept took out Australia’s top retail marketing prize at the 2017 POPAI Marketing at Retail Awards.

Wonderland by Myer

Danny Lattouf, regional head of retail at Y&R, said IdeaWorks and Active were proud of their achievement, which saw them competing against local gold winners from 10 Shop!/POPAI chapters and affiliates around the world.

“To build on our Australia and New Zealand success with Myer on a global platform is something truly humbling. We’ve worked so hard to create what we believe to be a world-class customer experience,” he said.

Convert Communications also won two awards for its work with HP Australia, taking out the shopper marketing campaign, temporary for reinventing retail instore and the consumer electronics, temporary category.

This took Australia’s prize tally to five of the 14 global awards given, which Carla Bridge, general manager of POPAI ANZ, said was an indication of the strength of the local market.

“With increased competition and a breaking down of the walls which once held out global competition, Australian retail marketers have stepped up to the challenge and are well and truly holding their own, proving themselves as among the best and brightest in the world,” she said.

“Marketing is an essential ingredient in the retail mix, driving both sales and foot traffic, and awards such as this are a great reminder of the impact the discipline has on both brands and stores’ overall success.”

Entries for POPAI ANZ’s 2018 Marketing at Retail Awards open on 1 May.


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