Foot Locker, together with Basketball Australia, have announced a new partnership that will see the global footwear and apparel retailer join as a major partner of the Australian men’s national basketball team, the Boomers. 

As part of the partnership, the Boomers will sport the Foot Locker logo on their official game day shorts, debuting at the Ford BALLIN’24 series at John Cain Arena in July, before continuing with their pre-Olympics exhibition matches in Abu Dhabi against the US and Serbia. 

Foot Locker will receive extensive media exposure across various platforms, including on-court signage during national broadcasts and supply prizes for half-time competitions during the Boomers vs China games.

In addition, Foot Locker will support the Boomers and Opals Super Camp in July and provide exclusive deals and prizes for the 500 participants. The Super Camp serves as a pivotal platform for cultivating talent and instilling a passion for the game in the next generation of basketball athletes. 

To connect and engage Foot Locker customers and the wider basketball community, select players from the Boomers squad will appear at the Foot Locker store at QV, Melbourne on Wednesday 26 June for exclusive meet and greets.

Boomers point guard, Josh Giddey said, “Teaming up with Foot Locker feels like a homecoming for me. Growing up, Foot Locker was where I’d go to gear up for game day and now, in a year we strive for gold, they are by our side for this journey. I am excited to rep our new game day kit, meet with our passionate Foot Locker fans, and see the impact of this partnership on the basketball community nationwide.”

Basketball Australia executive general manager of high performance, Jason Smith commented, “It’s great to have Foot Locker as a supporter of the Boomers program adding to their ongoing contributions to Australian basketball. We have a big year ahead and our success on the court is only made possible with partners like Foot Locker behind us.” 

Foot Locker senior director of marketing for Asia Pacific, Brendan Graham added, “Foot Locker is committed to fuelling the culture, passion and excitement of basketball at all competitive and community levels in Australia. Our basketball partnerships ensure we are there with the right product and service for an athlete’s journey from junior camps and tournaments to the highest professional level. The Boomers squad represents the pinnacle of this journey. We’re proud to partner with Basketball Australia and celebrate the impact of basketball from local courts to the world stage.”