Leading provider of product reviews and user-generated (UGC) solutions, Bazaarvoice, and social proof messaging market leader, Taggstar have partnered to integrate user-generated content into social proof messaging. 

The incorporation of user-generated content, such as ratings and reviews, from Bazaarvoice into Taggstar’s social proof messaging combines two conversion rate optimisation technologies into one user experience. This enables shoppers to easily understand review ratings and social proof data in a single glance.

British lifestyle clothing brand, FatFace, and client of both Bazaarvoice and Taggstar, was able to highlight the percentage of people that recommended an item and the number of people that rated an item five stars on their product description pages (PDP). 

This resulted in an additional 1.71% conversion rate uplift in just 10 days on top of the 4.4% delivered by the initial implementation of social proof. 

FatFace head of digital, Liam Price said, “Our customer product reviews provide shoppers with the confidence they need to make a purchase. Reviews reinforce our great customer ratings and product quality, working with Taggstar allows us to bring this important part of the purchase consideration forward in the customer journey.”

Taggstar CEO, Marjorie Leonidas added, “Integrating reviews with social proof delivered an additional 1.71% conversion rate uplift. This enables shoppers to easily understand not only what is popular, trending, and selling fast in real time, but also combines user-generated content from previous purchasers. This leads to better customer loyalty and satisfaction and lower returns.”  

Taggstar leverages the Bazaarvoice API to aggregate authentic review content into a form that can be displayed as a social proof message balloon, along with Taggstar’s real-time messages including audience, order volume, and trending products.

Bazaarvoice chief marketing officer, Zarina Lam Stanford commented, “At Bazaarvoice, we are dedicated to supercharging commerce engines for brands and retailers while creating smarter shopping experiences for consumers.

“The voice of the customer is the power behind user-generated content and its effectiveness in driving purchase decisions. By partnering with Taggstar, we bring the value of authentic user-generated content like reviews along with Taggstar’s powerful social proof messaging to connect brands and shoppers, converting moments of inspiration into purchase decisions where and when the shoppers are. We look forward to seeing this partnership extend globally.”