At the Cannes Lions International Festival for Creativity, Adobe and TikTok announced an exclusive integration to make TikTok’s Commercial Music Library available in Adobe Express via the Symphony Assistant add-on.

Adobe Express, the all-in-one AI content creation app, makes it fast and easy for anyone to ideate, design and share social media posts, videos, flyers, logos and more. TikTok’s Commercial Music Library is a global music library pre-cleared by TikTok that helps make it easier for brands to find music to soundtrack their TikTok content.

Adobe Express includes features powered by Adobe Firefly Model 3 and designed to be commercially safe. With TikTok’s Commercial Music Library accessible from within Adobe Express, marketers and advertisers can quickly create, score and publish on-trend TikTok-first content.

Close to nine in 10 (88%) TikTok users say sound is essential in conveying brand identity and increasing the likelihood they will buy. Through the existing Symphony Assistant add-on, Adobe Express users can now quickly tap into TikTok’s Commercial Music Library and access over one million songs and sounds, reducing the time, investment and hassle of licensing music.

Adobe Express and Creative Cloud Services senior vice president, Govind Balakrishnan said, “For organisations that want to stay competitive, producing and publishing engaging social content quickly is a critical and on TikTok, music is a must. Adobe Express features, powered by Adobe Firefly, generate stunning imagery at speed and are designed to be commercially safe.

“By making TikTok’s Commercial Music Library easily accessible within Adobe Express, we can now offer our customers an even easier and faster way of producing more effective TikTok content that works for their business.”

TikTok global head of creative product, Andy Yang added, “Creativity is the core of TikTok. Content, communities, and cultures are all directly connected to, and built by, creativity on the platform. We are continuously building and investing in creative solutions to help our brands be creative storytellers and connect with the TikTok community. We are excited to further expand our partnership with Adobe, giving brands the tools to soundtrack their TikTok content and create at scale.”

Adobe and TikTok previously announced a first-of-its-kind integration with Symphony Assistant, an AI- powered virtual assistant that can intelligently collaborate with users on their brand’s organic and paid creative content. The TikTok Commercial Music Library is an additional update to the Symphony Assistant add-on for Adobe Express.

Free and Premium Adobe Express customers can access the TikTok Commercial Music Library through the Symphony Assistant add-on for Adobe Express in English wherever TikTok is available.