Ad tech company, Doohly is set to cement its position as the leading independent Out of Home content management system (CMS) provider in Australia and New Zealand, following a key new appointment off the back of its second successful capital raise in the last year.

The start-up has appointed Out of Home executive, Adam Rowe as head of operations to drive further digital innovation to the $430 million DOOH sector.

Doohly CEO and co-founder, Sean Law said the appointment of Rowe was a significant part of the company’s growth strategy, supported by a $500,000 follow-on injection from existing investors including Archangel, Skalata and Brisbane Angels this month – taking the total raised in the past year to $1 million.

“Adam’s deep understanding of the Digital Out of Home (DOOH) industry and his proven track record in leading high-performing teams aligns perfectly with Doohly’s mission to modernise digital engagement,” Law said.

“We are confident adding Adam to our leadership team will bolster innovation and our sales and marketing initiatives, strengthening our position as industry leaders and growing market share.”

Rowe joins Doohly after holding key operational roles at oOh!media and Claude Outdoor for more than a decade, where he led transformation in operational efficiencies, campaign effectiveness and client service.

“With the digital landscape continually evolving, I look forward to harnessing Doohly’s innovative technologies to further elevate our offerings and redefine what’s possible in DOOH advertising,” Rowe said.