In episode 27 of the Retailbiz Podcast, we speak to Sophie Stickland, head of client services at Cashrewards, who discusses the cashback industry in Australia and how it’s evolved over the years.

Sophie explains Cashrewards’ growth journey and the opportunity for even further growth with the cashback industry sitting at 11 per cent penetration in Australia compared to a market like the UK where penetration is over 30 per cent.

She then shares details about how Cashrewards supports both merchants and retailers including Apple, Amazon, Myer, Nike and The Iconic by providing a range of benefits.