The world’s largest online fashion retailer continues to perform strong all thanks to the Australian market.

The company reported for its first half year results for the six months ended 28 February 2013 it achieved a total retail sales growth of 34 per cent, with international retail sales accounting for 61 per cent of total retail sales compared to 59 per cent last year.

ASOS Australia is the largest territory contribution to the ASOS international retail sales and is the number one online fashion retailer in Australia. The company currently receives an order from Australia every six seconds resulting in nearly four jumbo jets of product being delivered each week.

Last year, following the launch of Australia’s own dedicated website, ASOS opened its first non UK office in Sydney and currently employs eight people. The Australian office has PR, Marketing, Editorial and Social Media teams in place to amplify Australian activity, and apply a greater focus on the customer experience and proposition.

Company CEO Nick Robertson said he pleased to report another strong performance.

“We have continued to invest in all aspects of the customer offer to maximise the growth opportunity; investing in product price and quality, enhanced delivery options, a broad range of marketing initiatives, focused local teams in international territories and continual improvement to our technology platforms, most notably mobile and international sites,” he said.

“Progress on our dedicated sites for both Russia and China remains on track.  We are already seeing the benefits of this investment across all territories with increased customer awareness, increased shopper frequency, higher conversion rates, more items per basket and strong sales growth. At the same time we have reached the milestone of six million active customers worldwide.

“Momentum is strong, and we remain positive in our outlook for 2012/13 as we continue our journey to becoming the number one online fashion destination for twenty-somethings, globally. Our International roll out continues and our £1 billion sales ambition for the Group is firmly in our sights.”