Coles Mobile Wallet has been named Innovative Card & Payment Product of the Year at the 25th annual AB+F Awards in Sydney, where the best of Australia’s banking and finance sector were honoured.
The award marks another win for the Coles Mobile Wallet, which has already won a number of awards since it was launched mid-last year by Coles Financial Services in an Australian retail first in payment technology.
Supported by MasterCard®, the Coles Mobile Wallet integrates the Coles Pay Tag™ with a Coles App to deliver account management, enhanced security and rewarding value in the palm of the hand.
Coles General Manager of Financial Services, Richard Wormald, said: “Coles is delighted to receive the award for the Mobile Wallet because it recognises our dedication to continually innovate and find simple and useful solutions for our customers.”
“Coles Financial Services will continue to innovate and keep ahead of the technology trends. We have a fantastic team dedicated to offering the most relevant, technologically savvy and up-to-date products and services. This award is wonderful recognition that the products we have created are being embraced.”
The Coles Mobile Wallet features:
•       Coles Mobile Wallet is free, with no additional fees or charges
•       Manage your account 24 hours a day with access to your current balance, available credit and  recent transaction history
•       View your flybuys account points balance
•       Access a great range or exclusive flybuys offers
•       Includes MasterCard’s Zero Liability and the Falcon® fraud technology
•       Ability to turn your Coles Pay Tag™ on or off 
Effectively a credit card and flybuys card in one, Coles Pay Tag™ features an adhesive side which allows customers to stick the small card to the back of their mobile phone. Using existing contactless terminals in store, included in all Coles stores across Australia, customers simply ‘Hold & Pay’.
“We have listened to the feedback from our customers and developed a product that helps them save time, manage their finances and maximise rewards. We made sure they could do this conveniently and safely on their mobile phones.  Value is always at the forefront of our minds and our Coles MasterCard customers have loved the fact the Mobile Wallet is free,” added Mr Wormald.
The Coles Financial Services team beat off stiff competition from five other products including  ‘Lock, Block, Limit’ by Commonwealth Bank, Orange Everyday by ING Direct, PayPal Here Card Reader by PayPal and Cardless Cash by Westpac to take out the award.
Wesfarmers Finance is the credit provider for the Coles credit card business.
For more details on the Coles Mobile Wallet, visit for more information on the AB+F Awards visit