Fashion and lifestyle retailer City Beach has partnered with Teamwork Commerce to implement a next-generation omnichannel experience across all its stores.
City Beach, known for its youth fashion, is focused on delivering customer-centric innovation by adopting Teamwork Commerce’s Mobile Point-of-Sale (POS) and Order Management System (OMS) solutions.
City Beach will integrate Teamwork’s OMS technology to activate key omnichannel features such as Buy Online, Return In-Store (BORIS) and Endless Aisle, enabling customers to shop beyond the store and access a broader product range in real time.
Additionally, Teamwork’s Mobile POS solution will be rolled out across all City Beach locations, allowing sales associates to help customers with immediate access to inventory, customer profiles, and mobile checkout.
These upgrades are expected to provide a smooth, connected retail experience that mirrors the brand’s identity.
“Our customers live fast-paced, connected lives – and they expect the same from us. With Teamwork Commerce, we’re not just upgrading tech – we’re transforming how we serve every shopper, in every store, every day,” said Rhian Greenway, Chief Information Officer at City Beach.
“We see this decision as a key milestone in our broader growth strategy, particularly as we expand into new territories and strengthen our eCommerce presence. The flexibility and scalability of the Teamwork platform make it the ideal solution to meet the evolving demands of modern retail. It gives us the ability to adapt quickly, personalize experiences and equip our store teams with the tools they need to thrive.”
“City Beach is a bold and forward-thinking retailer with a strong connection to its customer base. We’re proud to support the brand’s next chapter with a future-ready tech stack that enables omnichannel innovation and puts the customer at the center of every transaction,” said Michael Mauerer, CEO and Founder of Teamwork Commerce.