Salmat DigitalForce, a division of Salmat, has launched two services for the mobile phone to help retailers promote their products and to give consumers access to in-store retail products.

While Mobile Search will allow retailers to have their own mobile internet site, offering fast searching of their products as well as a handy store locator while people are actually out shopping, Lasoo Mobile will bring the power of Australia’s leading search engine for retail products to the shopper while they are out and about.

“It’s no longer enough for Australian consumers to search for in-store retail products from their home or work computer – they now want complete mobility. We are giving them access to this information on their mobile phones and the retailers advertising on these services can expect to reap the benefits,” said Peter Mattick, joint managing director of Salmat.
The two services represent the next generation of online retail product aggregation and search in Australia and were introduced after heavy demand from users of
Mobile Search adds yet another channel for retailers to get their advertising message in front of a location-targeted audience, bringing a retailer’s products to consumers anywhere at any time. Users can set their location to ensure only products relevant to their current location are displayed, while the store locator will direct them to the nearest store.

Meanwhile, Lasoo Mobile allows users with internet-enabled phones to search across products from their favourite local retailers. They can also use the store locator to find the nearest store of the retailer advertising that product. Being able to quickly search across products from retailers such as Target, Dick Smith, Coles and Big W will enable the shopper to make a more informed buying decision.