In this highly competitive retail environment, differentiation is no longer an option; it’s a requirement.
Independent retailers are under more pressure than ever before to differentiate, and it all starts with stocking the right products from the right suppliers. From ensuring every product delivers what it promises to creating solid supply relationships, sourcing is both a creative and strategic gesture.
That’s why thousands of buyers from the retail sector rely on Reed Gift Fairs Melbourne, Australia’s largest gift and lifestyle trade fair. Held from August 2 to 6, 2025 at the Melbourne Convention & Exhibition Centre (MCEC), the show fills Halls 1- 8 and is the place to see new products, emerging trends, and new supplier partnerships all in one place.
Whether you are looking to refresh your range, trial new categories, or find that one item to place your store on the map, Reed Gift Fairs offers the scale, curation, and convenience to make it happen.
Trusted suppliers all one place
Gone are the days of scurrying from venue to venue or following leads in fragmented show areas. Everything happens between doors 1 – 8 of MCEC at Reed Gift Fairs Melbourne, making it easy to navigate, shop around, and make purchases with ease. Whether you’re a single-store proprietor or a national buyer, Reed’s scale and layout make it your destination of choice.
Expect to reconnect with trusted brands and discover new favourites across all categories from Home & Décor, Gift & Lifestyle, Fashion & Accessories, Kids & Family, and Beauty & Wellness.
This year’s lineup is bigger, bolder, and more relevant than ever. You’ll meet top-tier exhibitors like Madras Link, Isalbi, GlobeWest, and Villeroy & Boch, alongside over 30 Breakthrough Brands in Halls 3 and 4.
Reed is equally pleased to partner with the Australian Made Campaign, with its own committed Australian Made Pavilion in Hall 8, showcasing products designed and made in Australia, just in time to meet growing consumer demand for locally made authenticity.
Retail education designed for real-world results
Working in a small retail operation requires wearing many hats and staying constantly up-to-date with what’s on the horizon. That’s where Retail Therapy is there to assist. Conducted in Hall 6, the complimentary learning session offers walk-up sessions during the five days of the fair.
Get tips from industry professionals on mastering e-commerce, solving operations challenges, and building customer loyalty in an over-saturated market.
It’s learning designed for independent retailers — practical, relevant, and part of your Reed experience.
One badge, two shows, unlimited opportunities
Your Reed Gift Fairs badge also grants access to Life Instyle, July 31 to August 3 at the Royal Exhibition Building.
This beautifully curated event features a one-off, genuine design, providing retail buyers with even more inspiration to lead the pack. Free shuttle transfer between Reed and Life Instyle on August 2 to 3 makes it easy to access both events.
In a competitive retail industry, it’s all about differentiation, and Reed Gift Fairs Melbourne is where it all begins.
See Reed Gift Fairs Melbourne from August 2 to 6 in Halls 1-8 at the MCEC and experience what’s new, catch up with the right people, and give your business a boost for the season ahead.
Register now at reedgiftfairs.com.au/register for fast-tracked access.