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Sephora to open never-seen-before concept store

Sephora has confirmed that it will be opening its first South Australian store in Rundle Mall next month. The global beauty retailer entered the Australian market in 2014 with its Pitt Street Sydney store and now has nine stores in NSW, six in Victoria and four in Queensland.

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Commenting on the announcement, Sephora Australia and New Zealand country general manager, Beth Glancey said, “Every time we announce the opening of a new Sephora location, we are inundated with requests for an Adelaide store from our South Australian-Sephora-super-fans.

“We have been eagerly waiting for the perfect location on Rundle Mall for some time now. We are excited that we are only weeks away from bringing the fun, dynamic and inspiring Sephora retail experience to our clients in Adelaide.”

According to Glancey, it will be nothing that customers would have seen in any other Sephora in Australia. “There will be a big focus on Sephora Services with three beauty studios, a Benefit Brow Bar and the first dedicated Skincare Studio in the country.”

The make-up megastore will stock international beauty brands such as Fenty Beauty by Rihanna, Tarte, Huda Beauty, Fresh and Marc Jacobs Beauty and its own Sephora Collection.

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