A new breed of digital destination, youtime, has entered the Australian market with a considered curation of content, products and services designed to help enhance ‘you time’.

The platform is designed to showcase global lifestyle brands connecting youtime’s audience with beauty, wellbeing and lifestyle essentials via editorial engagement.

This includes skincare from Grown Alchemist and Medik8, wellness tools from Therabody, BALA and Maat World, the future of sunscreen from Standard Procedure, natural oral care from GEM and Keeko, supplements from WelleCo and The Beauty Chef, haircare from Oribe and Sacha Juan, and fragrances from exclusive Scandinavian fragrance house N.C.P.

Leading tastemakers, creatives and thought leaders will collaborate to educate, guide and inspire the youtime community to spend time on the things that make them feel good, and connect with themselves, each other, and their surroundings.

youtime selected leading Australian ecommerce web design and development agency, Convert Digital, to launch the new online experience using headless commerce on Shopify Plus. The fully custom, headless site is supported by a tech stack with a NextJS front-end coupled with Tailwind CSS hosted on Vercel, plus Gorgias (live chat), Prismic (CMS), Yotpo (reviews), Algolia (search and merchandising) and more.

Convert Digital managing director and founder, Andrew Waite said, “We were incredibly proud to work alongside the youtime team to launch this new-breed digital destination into the Australian market. The choice to go headless on Shopify Plus has unlocked total creative control, allowing a flexible, fully-adaptable site that offers a sleek online experience synonymous with the youtime brand vision. This has been an exciting project for Convert Digital as we lead into the next phase of ecommerce innovation.”

youtime is the brainchild of Australian businessman, Steve Terry, with 25 years building wellbeing legacies in Sweden, and one of the most esteemed and successful figures in the hair and beauty world.

“youtime is a manifestation of what the foundation of my entire career has always stood for. It feels like a natural next step and that everything I have done and learned up to now created youtime,” Terry said.

“Everything we do is grounded in our values and purpose. We are here to inspire and be inspired. From our first day, we have been on a mission. And that’s to create spaces, both digital and physical,and communities that allow us to spend time on what matters. Where you can be unconditionally you and share the journey of the body and the mind.”