U.S. Polo Assn., official brand of the United States Polo Association (USPA), is expanding into Australia with the launch of a local retail website.

The expansion is spearheaded by license holder, Brand Machine Group, which recently announced its expansion into Asia Pacific with its first showroom in Sydney. Brand Machine Group will operate the website building upon the success of its ecommerce platform in the UK and Ireland over the past three years.  

Brand Machine Group CEO, Boo Jalil said, “As an official apparel partner of U.S. Polo Assn., we’ve eagerly awaited the opportunity to extend our fast-expanding global reach into the dynamic Australian market and share our brand with more consumers around the world. With our newly appointed country manager, Kevin Cliffe, on board and the expertise in ecommerce that he brings, the timing couldn’t be more perfect for this exciting venture.”

Cliffe commented: “I am excited to be part of this landmark moment for U.S. Polo Assn. in Australia. Our dedicated website will provide customers with seamless access to the brand’s iconic collections, showcasing the perfect fusion of classic and contemporary style that aligns so well with how Australians live, work and play.”

USPA Global president and CEO, J. Michael Prince added, “U.S. Polo Assn. is thrilled to be partnering with Brand Machine Group to reach more consumers in Australia with our new website and showroom in Sydney. Our brand has an omnichannel strategy where we aim to meet fans of the brand where they want to be, whether that’s in-store or online. It’s all about accessibility and brand experience.”