Leading European technology company in Drive to Store, ShopFully has acquired 100% of Spanish company specialising in the digitisation of catalogues and brochures, Tiendeo, creating a leading international player to further reinvent local shopping.

The acquisition will create a combined group with teams in 12 countries, a network of 45 million active users, and over 400 partners among major retailers and brands globally.

Under the oversight of ShopFully CEO and founder, Stefano Portu, the Italian-headquartered group will provide the market with best-in-class technology and products, via an innovative technology platform at the service of more customers in Europe and worldwide.

“On the back of supportive market trends and a differentiated offering, ShopFully has seen healthy, profitable growth in recent years, both organically and through selected acquisitions,” Portu said.

“Our mission is to connect more consumers in Europe and throughout the world with their local shops through our proprietary technology. Through the acquisition of Tiendeo, we accelerate our journey with the objective of creating even greater value for users and partners.”

ShopFully country manager for Australia, Dean Vocisano said, “The Tiendeo acquisition is particularly exciting for our local retail and brand partners, as it bolsters our Drive to Store capabilities, giving us the opportunity to reach even more users.

“In response to the rising cost of living, we’re seeing more consumers turn to digital platforms and catalogues to find the best deals and streamline their shopping experience. The smartphone has truly become a staple for Australian shoppers, and our local team is working to help brands and retailers engage with consumers where and when they are preparing to shop in store.”

The acquisition will see Tiendeo’s founders Eva Martín, Jonathan Lemberger and Maria Martín step into senior leadership roles within ShopFully, joining a growing team of over 370 professionals.