Taking social media and online shopping to a new level, Domino’s Pizza has become the first company in the world to offer Pizza ordering off Facebook.

Featuring a live Pizza Tracker, Dominos has launched an app on its Australian and New Zealand Facebook page that has an ordering capability.

Michael Gillespie, Domino’s online marketing director, says the launch is another step towards enhancing the brand’s social networking presence.

“More than 567,000 Australians have connected with us through Facebook and our new ordering app brings them a more engaging and social ordering experience,” he said said.

“Our Facebook ordering gives pizza lovers the chance to order from their local store quickly, ‘like’ their favourite pizzas and share both experiences with their friends on Facebook easily – all without leaving the social media environment.”

Gillespie said the development included building two ordering approaches – one with the open graph application enabling automatic sharing of a customer’s ordering experience with their friends, and the other giving the customer control of what they want to like and share during their ordering process.

“We wanted to create two approaches to the new Facebook ordering to give our fans the choice of what level of interaction they wanted to share with their friends,” he said.

“Placing an order is quick and easy in both apps and our unique Pizza Tracker is still available to track the pizza making process at the end of ordering.”