Cross-channel marketing solutions provider Responsys has been selected by online retailer to help enhance its digital marketing programs across web, social and display.

Using Responsys interact suite, will roll-out an integrated cross channel CRM program. online marketing manager Alfredo Caballero said the core part of the strategy will focus on leveraging actionable intelligence to drive the company’s customer retention strategy.

“Our goal is to make online shopping an absolute joy. We are confident that with Responsys’ expertise we have the right strategies in place to foster long term relationships with our customers, maximise growth opportunities and consolidate our position at the forefront of online retail in Australia,” he said.

Prior to engaging Responsys, was collecting customer data in multiple environments across the business.

Responsys Asia Pacific president Paul Cross said it was an obvious and necessary step for to grow a successful business.

“In today’s competitive retail landscape, companies need to shift their focus from mass acquisition marketing to engaging consumers and building long lasting relationships. By recognising the need to transform its digital marketing strategy, is continuing its legacy as a forward-thinking and innovative brand,” he said.