Online retailer, Big Brown Box, has expanded its product range of whitegoods, electronic equipment and appliances on its new look website.
The expanded product range includes audio visual accessories, small appliances, electric blankets and cooking appliances along with a number of well known brands such as, JVC, Sunbeam, Chef, Nikon, Olympus, Fujitsu, Morphy Richards, Dyson, VS Sassoon, Joh Bailey, Uniden and VISEA.
This is in addition to a broad range of items already available on the site including whitegoods, TVs, computers and gym equipment.
According to Steve Urquhart, general manager of Big Brown Box, the response to the new look site has led to a strong increase in visits, which has resulted in the expansion of the range.
“Customers are saying that the website is easier to use and this is being reflected in visits being converted into sales which have reached their highest average so far,” he said.
“What we’re finding is that people are becoming more comfortable about buying online, even if they do visit other traditional retailers to see what the products actually look like.
“It’s certainly not surprising that they might have a look around and then shop on-line to get the best deal, particularly with us offering free delivery” he added.
Big Brown Box’s investment in its new website has paid off with the business recently being nominated as a finalist for Best Site Design in the Online Retailer Industry Awards with results to be announced in July.