Social-commerce platform, Mys Tyler has introduced a new brand portal, offering fashion brands a streamlined, subscription-based solution to connect with creators and access a stream of affordable, high-quality user-generated content (UGC).
Through gifting-only collaborations, the portal empowers brands to showcase their clothing on bodies that better reflect their diverse customers.
Launching initially in Australia, New Zealand, the US, and Canada, the brand portal gives brands the ability to ‘claim their brand,’ manage its presence on the Mys Tyler app, monitor organic posts featuring their products, and collaborate directly with Mys Tyler’s inclusive community to produce UGC.
The portal builds on the success of Mys Tyler’s Collaboration Hub, previously known as the Contributor Hub, which launched in 2023 and facilitated manual connections between local and international brands and creators.
Through the brand portal, brands now have self-service tools and insights to manage campaigns easily, anytime, anywhere.
Mys Tyler founder and CEO, Sarah Neill said, “Everything we do at Mys Tyler is focused on helping women find clothes that fit. Our insights data highlights the gap between how women actually look and what they are shown in advertising.
“With our brand portal, we’re closing that gap by providing brands direct access to a diverse network of women—of all shapes, sizes, ages, and backgrounds. We’ve refined our collaboration offering to make connecting with creators even easier, removing all barriers to accessing authentic, representative UGC.”