Global leader in sexual wellness, Lovehoney has unveiled the Lovehoney A.I.ssistant, a first-of-its-kind AI-powered sexual wellness advisor and shopping assistant, set to transform the online shopping experience.

Built using OpenAI’s advanced language models, the A.I.ssistant integrates over 20 years of product research, customer feedback and expert insights from leading sexologists. It gives customers access to personalised and unique advice for questions about sex, pleasure, toys, intimacy and more.

The free-to-use A.I.ssistant is a first for a sexual wellness online retailer and is designed to supplement the wealth of resources Lovehoney already offers. Connected to Lovehoney’s product database, it also offers personalised product picks.

Offering complete anonymity and total discretion, the new Lovehoney A.I.ssistant aims to create a safe environment for customers to explore a multitude of queries.

Lovehoney Australia director, Charlie Ganzen said, “Our mission is to break down the stigma around sexual pleasure and make conversations about sex the norm. But until that happens, we want to ensure everyone has avenues to explore sexual wellness. We’ve turned this problem into a retail opportunity to connect with our customers in a new way.”

The Lovehoney A.I.ssistant was developed at Lovehoney Group’s headquarters and has been rigorously tested to ensure its safety, with complete confidentiality and trust guaranteed.

“What makes our A.I.ssistant stand out is the knowledge and information that has been built into it. It’s like having a sexual wellness expert on call. It’s still early days, but feedback from our customers has been extremely positive and we know the tool is only going to get better and better.”