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LinkedIn Stories launches in Australia to keep professionals connected

Australia has become the first country in the Asia Pacific to trial LinkedIn Stories – a new function on LinkedIn that allows members to share their professional experiences and keep in touch with their community in a more visual way.

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LinkedIn Stories can be used to communicate work-related content such as images of a work-from-home set-up, motivations, information about a specific industry, or news about an industry or company.

Announcing the LinkedIn Stories trial, LinkedIn Australia editor, Natalie MacDonald said the platform responds to the current environment as staying connected has become more important than ever.

“Professionals are actively seeking conversations that help them make sense of the developments shaping the business world and the way we work,” she said in a blog post.

“Our workplaces are more colourful, innovative, diverse and creative than ever. Whether celebrating achievements, offering career tips or simply building your community, sharing authentically and letting your network get to know you better in a professional sense doesn’t have to be boring.

“All aspects of the world of work can be shared on LinkedIn through a new format, whether it’s things you do at work, things relevant to your work or things you do around work.”

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LinkedIn Stories will also strengthen the sharing of news and reliable information from trusted sources in Australia’s media landscape. The LinkedIn News team will give members another door to the Daily Rundown to receive updates on the latest developments in work, business and the economy, with updates shared throughout the day with news and career tips curated by the Australian team and more than 75 editors around the world.

“In times like these, we are giving a special focus to news around the impact of COVID-19 on professionals’ lives, how companies are responding to the challenges of the pandemic, the stimulus measures put in place to support small businesses and the economy and assisting professionals as they adjust to this new reality,” MacDonald added.

To get started, members need to open their LinkedIn app and authorise access to their camera and microphone. Touch the circle with the photo in the upper left corner to open the camera. Upload a video (up to 20 seconds) or still image, or record a video or take a photo directly through the app, stickers and/or text can then be added, and finally you can mention users with the @ symbol. The LinkedIn Story will be available for 24 hours.

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