Audience engagement SaaS technology platform, Komo, has partnered with Australian dessert retailer, The Cheesecake Shop, to accelerate its revamped digital engagement strategy.
Komo’s marketing technology powered The Cheesecake Shop’s campaigns to increase customer brand engagement and awareness, while collecting first-party data through the delivery of a dedicated Digital Engagement Hub.
The Cheesecake Shop’s digital hub launched in the lead up to Christmas 2021, incorporating a variety of gamification tactics for shoppers to participate in experiences such as interactive scratch and win, live trivia, and personality quiz games, all hosted on Komo’s plug-and-play solution.
After its initial success, The Cheesecake Shop launched a second campaign for shoppers to celebrate Australia Day 2022.
Both the Christmas and Australia Day campaigns achieved 94,000 clicks, 56,000 entries across both campaigns and a 93% completion rate on scratch and win, and personality quiz game cards.
The Cheesecake Shop brand manager, Minu Kaneshakarnar said working with Komo allowed her team to step away from traditional marketing channels and into a new digital future.
“With the holidays fast approaching, The Cheesecake Shop needed a customer engagement solution that would cut through the Christmas noise and remain strong throughout the holiday period. We needed a strategy that was both engaging and memorable, and access to our customers’ first-party data means we can continue building consumer relationships in the long term,” she said.
Komo’s easy-to-use interface allowed the company to meet its tight timeframe, engage online customers and tackle a series of marketing and technology challenges.
“After noticing a rise in social media scams, our tried and tested tactics such as competitions and quizzes had become increasingly difficult to host on traditional social media channels,” Kaneshakarnar said.
“Through Komo’s gamification features, we were able to reach customers who wouldn’t have otherwise engaged with us through brand and product advertising. In what would have originally taken three months and specialised assistance, the campaign was implemented entirely by the marketing team in a matter of weeks, offering a timely and cost-effective solution.”
Komo CEO, Joel Steel said the company was delighted to support the brand in its customer engagement journey and help deliver its new marketing strategy.
“Customers are becoming increasingly eager to engage with the brands they love in new and fresh ways. Komo is continuously innovating and expanding its platform offering to ensure that The Cheesecake Shop, and all our other subscribers, always have exciting and interactive ways to connect with their audience and non-intrusively gather zero- and first-party data, to deepen relationships.”