Leading global shopping service and payments provider, Klarna will support Australian retailers by extending its Pay in 4 payment plan to all retailers and for the first time include supermarkets and pharmacies in-store.

Ahead of Black Friday and Cyber Monday, Klarna launched its suite of initiatives at Westfield Bondi Junction, hosting a catwalk show to inspire, delight and encourage shoppers to support local retail.

Australia’s first-ever censored runway saw 10 diverse models along a pink path with similar paths now appearing in 10 Westfield centres across the country that offer valet parking.

Guests had to use their mobile phone to scan QR codes carried by the models to reveal Klarna’s festive wish lists, exclusively curated by influencers Nadia Fairfax, Elliott Garnaut and Kellie Hush.

With approximately 400,000 Australians already signed up to Klarna, the event was part of its K-Rated brand campaign which taps into the QR code revival and shows QR ‘censored’ content on national TV, billboards, street posters and online, encouraging consumers to download the app to unlock deals from their favourite retailers.

To use Klarna in-store, customers simply install a Klarna Visa card into the wallet on their iPhone and Apple Watch, or Google Pay on their Android device and then hold the device near a payment terminal to make a contactless payment. Every purchase is secure because access must be authenticated with either Face ID, Touch ID, or a passcode.

Klarna will also offer $150,000 worth of free valet parking to any shopper who spends $150 in-store using Klarna at any Westfield centres nationwide that offer valet.

Klarna Australia and New Zealand country head, Fran Ereira said, “Klarna is obsessed with making shopping ‘smoooth’. It should be easy, convenient, inspiring, and fun. Given this is our first year in Australia, we also want to do our bit to encourage Aussie shoppers to get in and support those businesses that have had a tough year – and a sector that is critical to our economy.

“Klarna revolutionised shopping in Australia by being first to offer the ability to shop with buy now pay later in any online store through the Klarna app, without requiring the retailer to be integrated. We’ve taken the same approach with our in-store offering from the get-go. Customers can shop everywhere and pay in 4 – no integration required.

“We’ve also innovated to ensure Klarna customers never miss a deal with our popular wish list and unique price drop notification features. And this builds on the recent launch of the world-first BNPL loyalty program: Klarna’s rewards club and the integration of world-class retailers including JD Sports, Cotton On, Tommy Hilfiger, Calvin Klein, ASOS, SurfStitch, Country Road, Adore Beauty, Luxury Escapes and many others.”

Scentre Group head of content and programming, Bronwyn Cooper added: “We’re committed to providing new and innovative ways for our retailers to connect with customers and keep pace with their ever-changing needs. The availability of Klarna in the physical retail environment provides our customers the option and flexibility to buy now and pay later at any of their favourite Westfield retailers.”